# Design Principles #### How Bsure Insights differentiates: At Bsure, privacy is not an afterthought—it is the foundation of everything we build. From the very beginning, our solutions have been developed according to the principles of privacy by design and by default, ensuring that protection of personal data is embedded into our architecture, systems, and processes. Key Difference: Unlike traditional SaaS applications—where customer data is typically transferred to vendor-hosted environments under broad data processing agreements—Bsure ensures that no customer user data is ever exposed to us or to any third parties. #### Privacy and Data Handling * Data Sovereignty: All personally identifiable information (PII) is processed exclusively within the customer’s own environment. No user data is transferred to Bsure or external parties. * Azure Managed Application: Our solution is delivered as an Azure Managed Application, deployed and hosted directly within the customer’s own Azure subscription. * Restricted Access: Although Bsure, as publisher, technically has access to the managed application resource group, we have implemented strict safeguards. No Bsure personnel can access customer resources without going through a tightly controlled privilege escalation process. Data stores are locked down to prevent access, requiring significant infrastructure changes to override. We recognize the trust customers place in us when deploying our solution. To honour this trust, we enforce rigorous safeguards that make privacy a guaranteed standard, not an option. #### Customer Insights with Full Control To give customers full transparency, we provide a secure web-based solution running entirely inside their own environment. This integrates with Power BI, leveraging Single Sign-On (SSO) via the customer’s Entra ID for authentication. Importantly, Bsure has no ability to log in to or access this portal. #### Commitment to Privacy By design, our architecture ensures that privacy is absolute. Customers retain control of their data at all times, with Bsure providing insights and value without ever accessing sensitive information. --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://docs.bsure.io/technical-description/design-principles.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.